We evaluate over 33,580 websites,
so you don't have to.

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Fly before you buy.

View details »


We eat our own dog food.

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We evaluate over 33,580 websites, so you don't have to.

We maintain digital landscape reports, for our clients, on 16 industries and a database of 33,580 websites (and growing) which we actively monitor and measure against our design heuristics. This mean we always have an up-to-date view on the best-in-class design practices for your business.


Fly before you buy.

Over 16 years of building digital products has taughts us that you need to touch and feel interaction design to fully understand if it works. We start prototyping from day 1 and continue iterating throughout the project lifecycle until we reach a product specification. No surprises for stakeholders who be involved to watch the product evolve from concept to design to build.


We eat our own dog food.

We believe in our strategic insights– so when we find an opportunity within the digital landscape that doesn't fit the needs of our clients – we build it ourselves. Currently in development: A crowdfunding platform for startups, which has the 'Lean Startup' methodology baked in.


Who we've worked for

We've provided digital strategy and design solutions for the following clients.


Don't take our word for it.

We recently built a prototype to demonstrate new features being developed for the BBC iPlayer, on behalf of Organic.

Organic Inc. hired Kai as part of a project to build a prototype for a future version of BBC iPlayer. Kai was extremely professional and proficient. He worked closely with the design team to take raw designs and produce a high-quality prototype for user testing. He completed the final version to very tight deadlines and a very high standard. I would highly recommend Kai to any prospective partner or employer.

About us.

Founded 2009.

We built Oxidant to focus on building digital products, and streamlining the process.